Thursday, November 25, 2010

Walmart Wishes You a Merry Christmas

            Since 2007, there has been a controversy on retailers marketing Happy Holidays instead of Merry Christmas recognize all the holidays and religions. However, this year Walmart has decided to bring Christmas back into its marketing after several years of ‘Happy Holiday.’ They are even changing the name of their seasonal decorations department to ‘The Christmas Shop’ from ‘The Holiday Shop.’
            They are not scared and are ready to boost sales during the holiday season this year after all the religious and other group’s boycotted retailers. The world’s largest retail chain will have an in-your-face Christmas theme this year. So, will this offend other religions? In my opinion I don’t think so because America was founded on freedom of religion. Walmart has every right to promote Christmas and I don’t think it offends people of differing faiths. Walmart is still selling other religious holiday decorations but they are just changing their marketing strategy.            
            People of other religions might be offended and feel like stores are not respecting their culture. This is because of the culture-centered theory and the ‘Happy Holidays’ was the umbrella expression including all celebrations. However, in the U.S. one cannot use force or law to make someone say something or not say something if he or she desires otherwise. The majority of the U.S. population is Christian and they celebrate Christmas. So, what is wrong with retailers wanting to promote Christmas marketing to make more profit?
            I believe that this will always be a huge controversy but other religions will not be offended in my opinion. Walmart is not opting out all religions and are still selling different Holidays cards and decorations. They have every right to promote Christmas and will still be respectful to all of the other holidays.

"Wal-Mart opts for 'Christmas' marketing." Associated Press. 15 Nov. 2006. Web.

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